It’s funny. I do words for a living. I write them. I use them to advise clients. And I help clients use them to communicate with others. I’ve been doing words for a long time.

It’s occured to me in the past — and I’m feeling it acutely today — that there are times when words just aren’t capable of getting the job done. Any phrase you can concoct just doesn’t seem sufficient to the task. And every sentence you cobble together just sounds trite. And it turns out that those days are the most important ones of all.